August 2018 - Spark and Fuse - digital advertising

Are Your Marketing efforts "sparkly" enough?

Chat Bots in Ecommerce: How to communicate with the audience

Chat Bots in Ecommerce: How to communicate with the audience

Why this is important Chat bots are designed to simulate interactive communication with a visitor to your site. They are usually created on the basis of Messengers Telegram, Whatsapp, Viber etc. The target audience of online stores uses these applications to communicate with friends and family every day. Successfully using this channel of communication, theRead more about Chat Bots in Ecommerce: How to communicate with the audience[…]

Preparing the content. How to create a content strategy from scratch

Preparing the content. How to create a content strategy from scratch

Building any marketing strategy is a long and complex process with many stages: from goal setting to implementation of each stage. Content marketing is no exception. It’s a well-tested and effective way to attract and retain a target audience and make a loyal brand while you’re building a sales chain. In the Study Conducted byRead more about Preparing the content. How to create a content strategy from scratch[…]

6 Main Questions Digital-Strategy

6 Main Questions Digital-Strategy

In the Digital-Marketing Exists More than 1400 instruments. And each of them can be used in different ways. To understand what tools are best suited to your needs, Digital Strategy. Digital-The strategy allows you to give reasonable answers to the questions why, who, when, what, where and how to advertise. Based on objective data — business, market, competitorsRead more about 6 Main Questions Digital-Strategy[…]

Non-standard SEO solutions for a large online store

Non-standard SEO solutions for a large online store

Search Engine Optimization (SEO) is often the main channel of sales Ecommerce-projects, generating organic traffic to the site. For more information, see In the study Ecommerce Report 2017. Every business wants to squeeze maximum traffic from this source. In this article we will look at a list of non-standard SEO solutions for EcommerceTo use thisRead more about Non-standard SEO solutions for a large online store[…]

SEO Trends 2018

SEO Trends 2018

Google Constantly updates the algorithms of ranking search results. This leads experts on Internet marketing to the need to adjust their SEO strategy to the changing rules of the game. Therefore, before you start a new product or marketing solution, it is important to predict and consider future changes. In this article we will try toRead more about SEO Trends 2018[…]

How to apply Machine Learning And Big Data In contextual advertising

How to apply Machine Learning And Big Data In contextual advertising

Today, experts from Google We had a master class for PPC specialists. Told what Branding And Performance-Solutions Google Used to work with the audience in 2018. We share with you the Insajtami of this meeting. Google Teaches online business to gradually depart from the “front-line” methods of internet marketing. Instead of the usual advertising targetingRead more about How to apply Machine Learning And Big Data In contextual advertising[…]