Ways to Promote Mobile Applications

There are many ways to promote mobile applications, but which of them will be most effective for the developer can be understood only by trial and error. Company Adthunder I decided to share my experience in this matter. To date, applications in Markets More than enough and many of them use the same proven channels.



Before you make your promotion plan, which should include at least two components, you need to answer a few questions:

1 What is the quality of the application?
2 Target audience of the application (this question had to be asked before starting the development)
3 Who are the main competitors?

By answering these questions you can clearly define the path of mobile application promotion.

You can use the following channels to promote:

 

1. Offline advertising
2. Contextual advertising
3. Targeted advertising in social. Networks
4. Social networks
5. Press Releases
6. Thematic resource Reviews
7. Reviews on Youtube Channels
8. CPI Network
9. Motivated Traffic


Let’s analyze each of them, define all “for” and “against”.

 

1. Offline advertising

Offline advertising includes TV advertising, posters, billboards, printed editions and other methods that are not connected to the Internet. There are actual advertising posters in public transport or leaflets with QR code, so to speak “cheap and angry”. Advertising on TV is a costly way, so rare.

Who will?

If we talk about TV advertising, this option is suitable for applications that do not have a narrow target audience, which took their place in Market. It is worth noting that the way is costly and use it can be provided that the application is not just poured into Play Market Or App Store. Otherwise it will be unreasonably expensive and ineffective.

For example, in the USA, during the show of the final match of the National Football League, aired commercials Clash Of Clans. The result met expectations, but the cost was more than $9 million.

Posters in transport, flyers and other similar options-for applications with a wide target audience.

For 

• Wide audience coverage
• Maintaining the image

Against

• High cost (about TV)
• Identification of results (it is difficult to determine how many installations followed on TV advertising)
• Initially low efficiency (about TV-advertising)

 

2. Contextual advertising

Contextual advertising is the setting and display of ads in advertising networks Yandex and Google. The peculiarity of the method is that the advertisements will be shown only to interested users. All this is provided that the target audience is properly configured and identified.

For

• The advertisement is shown only to the interested audience
• High conversion rate when configured correctly
• Payment for Transitions

Against

• High competition for impressions, due to the fact that advertisers from adjacent areas put higher rate for showing
• Balance between cost and efficiency
• If you mistakenly identify the interests of the target audience and the audience itself, the effect will be at zero

 

3. Targeted advertising in social networks


A way that allows you to customize the impressions as accurately as possible and which are directed exclusively to the target audience. The main thing is to define this most targeted audience. With qualitative analysis and tuning the result meets expectations. You can set up ad in VC through Mytarget, and for Instagram and FB through the page in Facebook.

For

• Social networks have the necessary amount of user data, which help to filter the excess and select all the necessary indicators
• Ad is displayed only for target users
• Payment for transitions, not impressions
• People spend 70% of their time in social networks

Against

• With poor customization, ads will be displayed to uninterested users, and this is a budget drain.

 

4. Social networks


Popular method of mobile application promotion. The main thing in this case is to correctly define the communities in which you want to advertise. Groups should be thematic or entertaining and cover a wide audience. Depending on the application theme, age frame and audience interests. You can create your own community and guide it by expanding it by adding interesting information or useful content.

For

• Wide audience coverage
• availability

Against

• The cost of fasting in some communities is unduly high
• A lot of time and effort is needed to introduce your own community

 

5. Press Releases


Many consider the press release obsolete method, but still it exists. And you should mention it. The press release can also be done by yourself. Here is the main thing to determine the list of publications, who need to send. Highlight the main benefits and nicely serve it.

For

• Cheap Way
• availability

Against

• Not complying with modern trends
• Suitable for all

This method is only suitable for applications that have specific features that will be of interest to the user. And what you can catch.

 

6. Thematic resource Reviews


The reviews allow the user to understand whether the application is needed or not. There are a lot of resources that specialize in this. It is important to understand which of them can lead to more users. Also important is the quality of the application itself. Because a beautiful description will not help the usual calculator. Text reviews are accompanied by colorful screenshots and pictures.

For

• Wide audience coverage
• Long-term action (after publishing the review remains on the resource, new users come even after a while)
• If the application is interesting to the editor, the review can be placed free

Against

• If the review will show only shortcomings or will not show all the advantages

 

7. Reviews on Youtube Channels


Reviews on Youtube As well as in electronic resources have a high degree of efficiency. The more interesting the app, the more the user will download it after viewing the review. It is very important that all the pros are shown in the review process and the minuses are minimized.

For

• Wide audience coverage
• 99% target audience (the channels that specialize in the reviews of games and applications, are signed mainly by those who are interested, exceptions-special applications, the audience of which should be searched on thematic channels)
• High Efficiency

Against

• High cost on some channels
• It is important to correctly identify the resource, the channel for placement, depending on the subject of the application, sometimes it is not easy

 

8. CPI Network


CPI Cost Per Install – Payment For installation. CPI Networks are an affiliate network that can include thematic sites, social networking communities, and so on. The point is that the customer pays the network directly for unmotivated installations. CPI Network takes responsibility for the quality of traffic. Initially, it is important to put a clear specification, for which installation will be paid, and for which there is no. The customer, if he is not satisfied with the traffic, can not pay for it, but it has its own features.

For

• Payment for installation only
• unmotivated Traffic

Against

• Possible options Mixing Motivated traffic

9. Motivated Traffic

Motivated traffic is the installation of the application for a fee. There are special services which help to purchase the necessary number of installations, for example Cashpump. You can distribute the settings by day and by time. Such installations help to get to the top quickly.

For

• Low cost of traffic
• Quick hit in the top

Against

• Outflow of users who were involved in this way

The most popular methods of the above are:

• Motivated traffic
• Thematic Resource Reviews
• Reviews on Youtube Channels
• Social networks

Each of the methods must be Mix with others. Not one of the methods alone will not produce the results that can be obtained Combining the efforts of several.

A good result can give a symbiosis of motivated traffic and review on several Youtube Channels. Motivated traffic will quickly lead to the top, thereby attracting organic plants, and reviews attract organic, users who are the target audience of the application and interested in it. If the outflow can be expected from the motivated users, the Those that came organically, through reviews, balance the total number of users.

Whichever way you choose, it’s important to understand what it can give you in return, what you lose and what gets. Remember the features of the application and its themes.

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